Color is possibly the most significant identifier. Crimson and blue have long been the identifying colors for the University of Kansas. The colors have been updated to provide a fresh, modern feel while the design retains the history and prestige of the university. An element of gray was introduced to enhance the classic design.

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One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times
KU Today