The Trademark Licensing Office must approve all commercial and non-university uses of university trademarks, as well as on-campus projects such as departmental and student group t-shirts and apparel, departmental giveaways, and all items bearing university trademarks that are produced. These items must also be produced by a licensee of the university. A list of licensees and licensees by product category is available online at kuathletics.cstv.com/ot/kan-licensing-lists.html.
A formal licensing program is administered through the Trademark Licensing Office and in partnership with the Collegiate Licensing Company (CLC). This not only protects the icons that have become associated with KU over time, but also enhances the university’s image. The most common trademarks and additional licensing information may be seen at kuathletics.cstv.com/ot/kan-licensing.html; however, the university retains the rights to many icons and verbiage that may not be depicted.
1. To promote the University of Kansas in a formalized and uniform manner.
2. To protect all service marks, trademarks, and verbiage that relate to the university (or have come to be associated with the university), and ensure that the use of these marks reflects favorably on the university.
3. To produce revenue to pay for the expense of operating the program and fund student scholarships and programs at the university.
4. To protect the consumer from faulty or inferior products bearing the university’s trademarks.